Available for freelance

IDEAS THAT GO. FURTHER. WIDE. FAR. BOLD. PLACES.

Tom Arias
Art Director & Design Technologist
Sydney, Australia

What I bring

01

Design

Strong visual craft at every scale. I care about how things look – properly, at the detail level – whether it's a print execution, a key visual, or a global rollout. The craft doesn't stop when the brief gets complex.

02

Art Direction

Concept-led from the first conversation. I drive the idea – the thing that gives a campaign a reason to exist – and I stay in the room long enough to make sure it doesn't get lost between brief and execution.

03

Creative Technology

This is my edge. How does an idea scale? How does it templatise? How do you hand it to a production team without losing what made it work? I build the thinking that lets great creative run at volume.

SELECTED WORK

All work
Rexona Whole Body Deo – oversized type over talent

Campaign · Design System

Rexona Whole Body Deo

Unapologetic words, provocatively placed across hundreds of formats.

2025
R U OK? Any Day

Campaign · Animation · Social

R U OK? Any Day

A charity with one day in its name, built to work all year.

2024
Village Roadshow film localisation

Localisation · Production

Village Roadshow

Hundreds of formats per release, every one on-brand.

2025
GIO × Sydney Film Festival

Social · Interactive

GIO Sydney Film Festival

A social competition for people who know their cult-classics.

2025
KFC Tactical Automation

Automation · Design System

KFC Automation

Four campaigns a month, automated without loss of craft.

2025
View all work

About

Tom Arias

HI. I'M TOM,
AND I LOVE
THIS STUFF.

I'm a Sydney-based designer with over 7 years in the industry. My title is Creative Design Technologist, the person who figures out not just what a campaign looks like, but how it scales. How do you keep the craft when it hits execution at volume? That's the question I've been obsessed with.

In 2026, I went freelance to explore how human craft and ingenuity shine in an industry of technological innovation. And to embrace both.

More than anything, I love design. It shows in the work. I hope I get the chance to show you.

Brands I've worked on

Amazon Bayer BCF Continental CPA Australia Ford KFC Kraft MasterFoods NAB Nestlé Roadshow R U OK? Suncorp Unilever Vodafone

GOT A
BRIEF?

Email tomarias96@gmail.com LinkedIn Thomas Arias Phone 0421 936 866

Currently available for freelance.

Sydney based | remote & on-site.

tomarias.com