All work

Localisation · Production – 2020

IT TAKES
A VILLAGE

Hundreds of formats per release. Every one has to look like it came from the same place.

Client

Village Roadshow

Year

2020

My role

Art Direction · Production Design

Scope

OOH · Digital · Retail · Packaging

Village Roadshow localised film key art
01 – The brief

CONSISTENT,
AT SPEED,
EVERYWHERE.

Working with Village Roadshow meant delivering consistent, high-quality assets at speed.

Adapting and localising global key art for Australian markets across every format a film release touches, from cinema foyers to retail shelves to digital storefronts.

02 – The work

PRECISION
UNDER
PRESSURE.

The work demanded close attention to brand guidelines, talent hierarchy and legal constraints alongside a practical understanding of how film marketing lives across vastly different environments.

I rolled campaigns out across OOH, digital, retail and packaging, responding quickly to artwork updates without losing accuracy or visual consistency.

Hustlers – localised key art The Personal History of David Copperfield – localised key art The Queen's Corgi – localised key art DVD and home-entertainment localisation
OOH, digital, retail & packaging – one release, every format
The system is the craft, keeping a hundred formats looking like one release.
03 – The outcome

SPEED.
CRAFT.
AT VOLUME.

A systems-driven approach to entertainment campaign production – balancing precision, speed and craft across large-scale releases at volume.

GOT A
BRIEF?

Currently available for freelance.

Sydney based | remote & on-site.

tomarias.com