Social · Interactive – 2024
NAME
THE SCENE
A film festival campaign where the audience had to prove they actually watched the films.
Social · Interactive – 2024
A film festival campaign where the audience had to prove they actually watched the films.
Sydney Film Festival celebrates cinema that prioritises story and character over spectacle.
The challenge: promote the festival in partnership with GIO's Protect Precious brand platform, while making something that resonated with genuine film-goers.
A gamified mechanic. Well-known film scenes, recreated in GIO's illustrative style with a crucial plot-driving prop removed and replaced by a dotted outline.
Participants named the film, identified the missing item, and named the main character. Brand messaging became a moment of recognition, debate and shared knowledge. You either knew it or you didn't.
The best branded content makes you forget it's branded. This one made you want to win.
A social campaign that rewarded genuine film knowledge – turning passive scrollers into active participants.
Currently available for freelance.
Sydney based | remote & on-site.
tomarias.com