Campaign · Design System – 2021
Thousands of assets. One brand. Zero room for inconsistency.

Working within Vodafone's fast-paced retail and digital ecosystem meant producing thousands of repeatable assets across every touchpoint of a national rollout.
At speed, with precision, across constantly changing messaging.
The scale demanded a systems-driven approach: adapting messaging efficiently, managing variations at volume, and working closely with creative tech and production teams to ensure accuracy across every format.
Through repetition I developed a sharper eye for brand consistency – learning exactly where to flex and where to hold firm.





Volume is its own discipline. You learn fast where the brand bends and where it never should.
A dependable production workflow built for a brand that never stops moving.
Currently available for freelance.
Sydney based | remote & on-site.
tomarias.com