All work

Campaign · Design System – 2021

AT
VOLUME

Thousands of assets. One brand. Zero room for inconsistency.

Client

Vodafone Australia

Year

2021

My role

Production Design · Art Direction

Scope

Print · OOH · In-store · Digital

Vodafone #1 Global 5G Network billboard
01 – The brief

SPEED.
PRECISION.
REPEAT.

Working within Vodafone's fast-paced retail and digital ecosystem meant producing thousands of repeatable assets across every touchpoint of a national rollout.

At speed, with precision, across constantly changing messaging.

02 – The work

WHERE TO
FLEX, WHERE
TO HOLD.

The scale demanded a systems-driven approach: adapting messaging efficiently, managing variations at volume, and working closely with creative tech and production teams to ensure accuracy across every format.

Through repetition I developed a sharper eye for brand consistency – learning exactly where to flex and where to hold firm.

Vodafone in-store retail display – iPhone 13 Pro
Vodafone digital out-of-home screen in store
Vodafone iPhone 13 – Now in Green digital banner
Vodafone Swap & Go DL brochure
Vodafone branded retail bag
Volume is its own discipline. You learn fast where the brand bends and where it never should.
03 – The outcome

NEVER
STOPS
MOVING.

A dependable production workflow built for a brand that never stops moving.

GOT A
BRIEF?

Currently available for freelance.

Sydney based | remote & on-site.

tomarias.com