CLANGERS
FOR GOOD

The AAMI Clangers for Good competition turns something bad into something good.

It gives "AAMI clanger cash" to 8 local footy clubs across Australia – rewarding the blunders that usually just get groaned at.

In line with the campaign, we made a full-page ad and a cheat sheet of classic game-day clangers – and how to deal with them.

I concepted and sketched 6 scenarios, then worked with an illustrator to bring them to life.

Eight local footy clubs, better off and a campaign that made owning your clangers feel like a win.